source: vakilsearch

A trademark is an integral part of any business organisation as it symbolises the authenticity of branding. A trademark is generally a business name or logo, so it must be unique. It speaks rightly for any brand and helps to propagate distinctive business ideas. 

Trademarks registered in India's trademark registry are considered reliable and authentic. However, business owners can utilise different benefits of trademark registration. Keep scrolling to know more.

Business owners often wonder if it is absolutely a mandate to register their business trademarks, as the process seems long and complicated. However, it is necessary if you are trying to see active business growth quickly. Here are the benefits of trademark registration to give you a better understanding:

1. Product Differentiation

One of the main advantages of trademark registration is differentiating products. Trademarks create a unique identity for brands and products, which allows customers to differentiate between the products. This way, they can choose the best and most authentic one. Trademarks also speak for the goodwill of the production of any brand and distinguish their product features.

2. Legal Safety

Another one among the helpful benefits of trademark registration is the legal safety of a brand. It is a byproduct of intellectual thinking, so it should be protected completely. While laws protect the trademark from rivals, they also protect the brand and its rights. Different registration symbols, such as "TM" and "R", indicate the legal identity of any product.

3. Value Asset Creation

A trademark registration elevates the value of any brand. The government only registers those trademarks which have been serving the market rightly. This ensures a customer's belief that the brand will satisfy them with the quality of the products when they see a trademark. Thus, it creates an intangible value asset among the customers of a particular brand.

4. Global Recognition

On the basis of India’s trademark registration, business owners can also go for a global trademark. In simple terms, Indian trademark registration does not allow business owners to get a global trademark. However, it is a must to apply for global trademark registration. So, it is beneficial for helping you to get global acknowledgement.

5. Access to Different Rights

Registered trademark owners enjoy a great deal of rights. For instance, they can apply for this trademark on different products under the same class. Besides, the owner can take legal action against anyone trying to use this trademark unlawfully.

6. Cost-Effectiveness

Trademark registration is a cost-effective process. You must make a one-time investment with the protection fee while registering your trademark. Afterwards, you need to pay only the renewal fees, which are due after ten years of enrolling the trademark. Thus, it is quite affordable to maintain your company's legal identity with the help of trademark registration.

7. Customer Attraction

The main purpose of trademark registration is to establish a brand's identity, which is essential for attracting more customers. It helps to create a positive picture of a brand while helping it generate customer satisfaction.

8. Better Client Support

Registered trademarks help business owners to gain trust and show their loyalty. Thus, it can help them expand their business and collaborate with other brands whenever needed. Besides, their authenticity will be a convincing reason for gaining more clients as well.

9. Brand Recognition

Enhancing brand recognition is one of the most essential advantages of registering a trademark. Registered trademarks ensure the quality performance and features of the products of a particular brand. It helps to grow brand recognition which, in turn, allows them to expand their businesses.

You can get the benefits of trademark registration in India after properly completing the application process. Here are the requirements for filing a trademark application: 

Sole Proprietorship and Individuals

• A black and white copy of the logo
• Form 48 with self-authorisation of the applicant
• ID proof of the proprietor or individuals
• Address proof of the proprietor or individuals

LLp/Partnership/Small Enterprise and Startup Companies

• Copy of logo
• A signed copy of Form 48
• Udyog Aadhar Registration Certificate
• Partnership deed
• Applicant’s ID proof
• Applicant’s address proof

Other Applicants

• Copy of logo
• Signed Form 48
• Incorporation certificate
• Applicant’s address proof
• Applicant’s ID proof

The steps to file a trademark application are:

Step 1: Go to the official site of the trademark application. Create an account after entering the required details. 

Step 2 Login with your user ID and password. Then, select the "New Form Filing " option and then select TM-A. 

Step 3: Select the applicant type. Specify your type of application by filling in the trademark "class."

Step 4: Fill up the TM-A form/ Attach the necessary documents

Step 5: Preview and add your digital signature. Select the "Make Payment" option.

Step 6: Make your payment and get confirmation.

Hopefully, the article could provide you with sufficient insight regarding the benefits of trademark registration and other essential details related to it. As a budding business owner, you should know that a trademark is crucial for business expansion and enhancing credibility. It also reflects your creative mind and helps people connect with you more.