A loaf of sliced bread

Insurance is complicated,
we’re here to simplify it.

Let’s talk about bread!

The way we know it today, sliced form, was not how it was a century ago. It had to be knifed, torn, or bitten-off from the loaf itself. Complicated, right? Especially now that you can easily toast a slice. Pop, so simple!

But why are we talking about bread? Because insurance today is very much like that unsliced loaf of bread; cumbersome and unnecessarily complicated. Most consumers have a lack of understanding of what product is right for them, and claim settlement is a long, tedious process where paperwork and fine print make the entire experience unpleasant. Aargh, someone get us a knife here!

We’re simplifying insurance products so that even a 15-year-old can comprehend them.

We believe this can be changed; the way insurance products are viewed, purchased, and claimed. Simply put, we are here ‘To Make Insurance Simple.’

With that as our mission, we are reimagining products, and redesigning processes. We are going back to the basics and building simple and transparent insurance solutions, that matter to people.

 

Meet Our Chief Simplifiers

Meet the women and men changing the insurance industry forever. We’ve got a great mix of industry veterans who know what’s working and new age technology specialists who know what needs to change. These are the people walking in your shoes so that you get the insurance you need and deserve.

Board of directors

We’re a bunch of happy people

We work hard but with dollops of fun!

Backed by Fairfax

We’re backed by Fairfax Group, which has operations in over 30 countries and takes a long-term value approach towards investments in India.