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How to Negotiate a Car Price with a Dealer in India?

How to Negotiate Car Pricing at a Dealership

Purchasing a car is a significant investment, especially if it is your first car. Therefore, finding a way to negotiate some amount can reduce the overall investment exponentially.

So, how to negotiate a car price down? Many buyers find it too complicated, but knowing the right strategy can make this process relatively smooth.

Continue reading to know more about how to negotiate car price with dealer in India, how to maximise discounts, and finalise the deal.

Team Digit

Things to Know Before Negotiating Car Price
Essential Negotiation Tips for Car Buyers
Negotiation When Paying Cash
Different Discounts and How to Maximise Them
Avoid Falling for Dealer Traps When Negotiating
How to Finalise the Deal or Not
Frequently Asked Questions

What You Need to Know Before Negotiating on Car Price?

Before starting the negotiation process, you must research and be prepared. Research the price of the car you are interested in purchasing at different places to compare which place has the lowest price or any specific discount the manufacturer offers.

Moreover, be aware of additional costs, such as transportation charges, dealer margin, etc. Knowing these things also helps in deciding the overall negotiation cost.

How to Negotiate Car Prices with Dealers in India?

After you have done all the research, you are prepared to negotiate with car dealers.

Be Confident

Be confident in your quote. Ensure that you are clear about the price you want to the salesperson so that they can better understand.

Quote a Lower Price

This is a go-to trick that almost everyone follows. To get the dealer to agree on the price in your budget, quote them a lower price. The dealer will probably deny that offer, but then you can quote the actual price you are willing to pay.

Chances are, the dealer will negotiate with the second price you quote.

Don’t Rush

Stay calm during this discussion. Sometimes, negotiating with the dealer takes a while. However, don’t make a decision in a hurry.

Discuss Exchange Value

If you are exchanging your old car, then discuss and negotiate the market value for that car, too, as it can significantly decrease the price of the new car.

Fix Your Budget

Before negotiating, it is crucial to decide on and fix your budget, be firm about what you are looking for, and be confident about your position.

Explore Prices at Multiple Dealerships

Ask different dealers about the price and then compare the most affordable option. This will help you pick the cheapest option.

Focus on ‘Out-the-Door’ Price

The Out-the-Door (OTD) price is the total of all the costs you must pay for a car, along with taxes and fees. Usually, the OTD price is much more than the manufacturer’s retail price. Therefore, you can try negotiating the OTD price.

How to Negotiate a Car Price When Paying Cash at a Dealership?

Negotiating the price when paying cash is slightly easier than paying via loan or in other ways. Here is how:

The biggest leverage when making cash payments is that you can follow the ‘take it or leave it’ policy. You can quote a bit lower price and offer immediate payment. Most times, the dealers find the upfront payment attractive as it takes less time and has fewer complications than getting a loan and financing the purchase.

If you and the dealer disagree, you can just walk away. However, in most cases, this works.

Different Car Price Discounts and How to Maximise Them

You can get different car price discounts when purchasing a car and even maximise some of them. Hence, understanding various offers can significantly impact the total cost of the car. Here are a few discounts you should look out for:

Discount Type	Details
Dealer/Manufacturer Discount	The Original Equipment Manufacturer (OEM) offers this discount and is mostly ongoing throughout the year. However, it might not apply to newly launched cars.
Loyalty Bonus	Some dealerships give a loyalty bonus discount to their existing customers. If you are an existing customer, check for eligibility.
Corporate Discount	Some well-known firms or MNCs offer discounts to their employees. Therefore, check in about this discount always.
Exchange Bonus	The exchange discount is applicable when you trade your old vehicle for a new one.
Finance Discount	Some companies offer dealerships incentives to sell car loans. So, if you opt for a car loan, you might get a tiny discount as a part of the deal.

How to Avoid Dealer Traps During the Car Price Negotiation Process?

Here are a few things to keep in mind to avoid getting trapped by the salesperson during the negotiation procedure:

When negotiating the price, ask about every price and not just monthly payments, as they can include some hidden costs.
The dealer might push back and try to convince you of the price they want. However, be confident and firm about your decision.
The salesperson will also talk to you about maintenance costs, insurance, etc., which is a trap that distracts you from the price you quote.
Rely and trust your research and the information you gathered regarding the price of the car.
Discuss the total price detail of the car, and don’t leave anything behind.

How to Decide if You Should Finalise the Car Price Deal or Not?

You will know when to finalise the deal when, first and most importantly, the salesperson agrees to the price you mentioned or compensates it with additional offers.

Moreover, you will know when to finalise after all the terms and conditions are laid out before you, and you know nothing is hidden.

The most significant part of the negotiation process is relying on your research and sticking to your desired price. Being prepared and knowing the right negotiation strategy and approach make the process easier, and you get your desired quote.

FAQs about Negotiating a Car Price at Dealership

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How much can I realistically negotiate a car price down at a dealership?

There is no exact percentage of how much you can negotiate the price of a car. It depends on various factors, such as dealership policies, new or old car models, market value, etc.

What if the dealer refuses to lower the car price?

You can try applying the ‘Out-the-Door’ policy to get the price you want. However, if the dealer consistently refuses to lower the price, you can decide whether to settle or walk away.

How can I use my trade-in to negotiate a better car price at a dealership?

The best way to get the most money out of a trade-in is to keep your previous car well-maintained, with no major issues, and up to date with repairs.

What are the top mistakes people make while negotiating car prices with dealers?

People tend to get distracted by the salesperson’s pitch about maintenance costs, car insurance policies, etc. Moreover, comparing other dealers' prices and being aware is vital for negotiation.

Can I negotiate the car price with a dealer if I am paying full cash?

Yes, you can negotiate the car price even when paying cash. Since you will be paying upfront, you can use the ‘take it or leave it’ approach and get the preferred price, as upfront payment is also an advantage for most dealers.

Is it possible to ask for discount offers when purchasing a car on loan?

Yes, you can definitely ask if any discount offers are ongoing, even when you are purchasing a car on loan.

Should I always go for the lowest car price, or is it okay to pay a little more?

When negotiating a car price, always start with the lowest price, not your preferred price. The dealer will most likely deny your lowest offer, so you can negotiate with the preferred price in mind and get a good deal.