Get an Insurance for your Business
Get an Insurance for your Business
Switch to Digit Insurance
View all Products
See All Products

Upselling vs Cross Selling: Definition and Key Differences

What Is Upselling?

What Is Cross-Selling?

What Is the Difference Between Cross-Selling and Upselling?

The primary difference between up-selling and cross-selling is their approach to projecting their primary product and making it more desirable. When firms up-sell their primary product, they offer additional options or upgrades to complete the purchase. 

However, cross-selling involves making a combination of products that complements the purchase of the primary product. The differences between the two strategies are given below:



Cross Selling


A revenue maximisation technique that involves adding options at an additional cost to a primary product to make it more desirable.

A technique that involves adding additional products to complement the purchase of the primary product.

Customer perspective

From a consumer’s perspective, upselling a product triggers the desire to purchase it.

By cross-selling, customers may consider purchasing additional items to complement the purchase.

Firms’ perspective

Firms usually upsell their primary products to sell their more expensive products.

Firms usually cross-sell when they intend to impart knowledge of the items associated with the primary product.

Sale of primary products

The sale of the primary product rises without any substantial change in profit making.

The firm can sell multiple products simultaneously, implying greater profit making

What Are the Advantages of Upselling and Cross-Selling?

FAQs About Upselling vs Cross Selling