India’s smartphone market is dynamic, offering numerous choices from numerous brands. Affordable brands like Xiaomi and mid-range players like Vivo, OPPO, and Realme have consistently remained popular. Meanwhile, premium brands like Apple and Samsung hold significant market shares.

As of Q2 2024, the Indian smartphone industry saw approximately 45 million shipments, marking a slight 1% year-on-year increase in sales. Notably, 5G smartphone shipments have surged to capture 55% of the market. Refer to the table below for a detailed look at the top smartphone brands and their market shares.

India's smartphone market remains dynamic and competitive, offering consumers a wide range of choices across price segments. With a significant focus on innovation, affordability, and 5G capabilities, brands like Vivo, Xiaomi, and Realme have dominated the mid-range segment. At the same time, premium players like Apple and Samsung continue to capture the higher-end market. As 5G adoption grows, accounting for over 50% of shipments, brands constantly push the boundaries to cater to evolving consumer needs.

In Q2 2024, smartphone shipments in India were steady, despite a slight dip in overall sales. Yet, emerging technologies and better affordability have kept demand high for brands across the spectrum. From Xiaomi’s budget-friendly options to Vivo’s photography-focused devices, the market reflects a strong mix of performance, value, and innovation.

1. vivo | Approx. Market Share: 18.08%

Vivo leads the market in 2025 by focusing on camera technology and mid-range devices. Its sleek designs and advanced photography capabilities make it a go-to brand for users looking for style and performance.

With AI-powered photography, night mode, and portrait enhancements, vivo is the go-to choice for mobile photography enthusiasts. Its midrange devices are smooth and perfect for daily use, gaming, and content creation.

Vivo Specifications:

Approximate Price Range: ₹8,990 - ₹74,999 

Reasons to Buy:

• Superior Camera Performance
• Elegant, Modern Designs
• Affordable 5G Smartphones
• Reliable Mid-range Performance

Latest Innovative Features:

• Vlog Mode: Ideal for creating high-quality videos.
• Cinematic Video: Professional video recording experience.
• Extended RAM: For smoother multitasking.

Some Best-Selling Phones:

• Vivo X100 Pro
• Vivo V29 Pro
• Vivo T2 Pro 5G
• Vivo X90
• Vivo Y200 5G

2. Xiaomi | Approx. Market Share: 18.71%

Xiaomi maintains its stronghold by providing high-quality features at competitive prices. Known for budget and mid-range offerings, Xiaomi is popular for its innovative charging solutions and performance-driven smartphones.

From ultra-fast charging to 120Hz refresh rate displays and powerful processors, Xiaomi is pushing boundaries. Whether for gaming, photography, or multitasking, Xiaomi has devices for everyone.

Xiaomi Specifications:

Approximate Price Range: ₹6,999 - ₹69,999

Reasons to Buy:

• Budget-friendly smartphones
• Impressive performance across price ranges
• Reliable battery life and fast charging

Latest Innovative Features:

• Hyper Charging: Full charge in minutes.
• AI-powered Camera: Enhanced photography through AI algorithms.
• LiquidCool Technology: Ideal for extended gaming sessions.

Some Best-Selling Phones:

• Xiaomi 14 Pro
• Xiaomi Redmi Note 13 Pro+
• Xiaomi 13T Pro
• Xiaomi K60 Ultra
• Xiaomi 12T

3. Samsung | Approx. Market Share: 13.46%

Samsung stays relevant by combining premium flagships with strong mid-range devices. Its foldable phones and high-quality displays continue to lead innovation, especially in the premium segment.

With foldable phones, top-notch AMOLED displays, and industry-leading camera setups, Samsung is setting new benchmarks in smartphone innovation. Whether it's productivity, gaming or photography, Samsung devices deliver across all.

Samsung Specifications:

Approximate Price Range: ₹9,499 - ₹1,24,999

Reasons to Buy:

• Flagship phones with premium features
• Best-in-class AMOLED displays
• Reliable software updates and customer support

Latest Innovative Features:

• Vision Booster Display: Ensures clarity in bright conditions.
• Battery Boost: Improves battery performance using AI.
• Foldable Design: Samsung's innovative Z Fold series continues to stand out.

Some Best-Selling Phones:

• Samsung Galaxy S24 Ultra
• Samsung Galaxy Z Fold6
• Samsung Galaxy Z Flip6
• Samsung Galaxy A55 5G
• Samsung Galaxy F55

4. Realme | Approx. Market Share: 13.26%

Realme focuses on affordability and high performance, especially in 5G-enabled smartphones. The brand excels in the budget segment, making it popular among younger users and gamers.

Realme smartphones pack powerful chipsets, high refresh rate screens, and long-lasting batteries, making them perfect for performance-driven tasks. With aggressive pricing and consistent hardware upgrades, Realme is a strong contender in the Indian market.

Realme Specifications:

Approximate Price Range: ₹7,999 - ₹39,999

Reasons to Buy:

• Affordable 5G devices
• Great gaming performance
• Fast charging technology

Latest Innovative Features:

• SuperVOOC Charging: Quick battery charge in minutes.
• Enhanced Gaming Mode: Optimized performance for mobile gaming.
• AI Camera: Provides clear and vibrant photos.

Some Best-Selling Phones:

• Realme GT 5
• Realme Narzo 70 Pro
• Realme 12 Pro+ 5G
• Realme 11X 5G
• Realme C56

5. OPPO | Approx. Market Share: 10.82%

OPPO continues to impress with stylish designs and camera innovations. Known for its superior camera features and unique aesthetics, OPPO remains a popular choice among photography lovers.

Beyond cameras, OPPO is also leading in fast charging and ultra-fast battery replenishment. Whether for casual users or photography enthusiasts, OPPO has a premium smartphone for everyone.

OPPO Specifications:

Approximate Price Range: ₹9,990 - ₹79,990

Reasons to Buy:

• Premium design
• Excellent camera features, especially for portrait photography
• Competitive Pricing

Latest Innovative Features

• Reno Glow: Stylish back design for a unique shimmer
• Ultra Night Video: Better low-light video quality.
• VOOC Flash Charge: Fast battery charging.

Some Best-Selling Phones

• OPPO Find X7 Pro
• OPPO Reno 11 Pro+
• OPPO A79 5G
• OPPO F25 5G
• OPPO K12 Pro

6. Apple | Approx. Market Share: 5.12%

Apple continues to command the premium market in India with its robust ecosystem and superior build quality. The iPhone lineup focuses on performance, security, and user experience.

Apple smartphones are the go-to choice for people who prioritise longevity and security. Apple's commitment to user privacy, seamless connectivity, and long-term software support makes it a trusted choice among smartphone users. 

Apple Specifications:

Approximate Price Range: ₹49,900 - ₹1,69,900

Reasons to Buy:

• Premium build and design
• Seamless integration with the Apple ecosystem
• Long software support

Latest Innovative Features:

• Dynamic Island: Interactive area for notifications and controls.
• A17 Bionic Chip: Industry-leading performance and efficiency.
• Crash Detection: Automatically alerts emergency services in case of accidents.

Some Best-Selling Phones:

• iPhone 16 Pro Max
• iPhone 16
• iPhone 15 Pro Max
• iPhone 15
• iPhone 14 Pro
• iPhone SE (2024)
• iPhone 15 Plus

7. Motorola | Approx. Market Share: 4.39%

Motorola’s resurgence in India is driven by its clean Android experience and solid mid-range devices. With competitive pricing and robust build quality, it appeals to budget-conscious buyers.

The G and Edge series offer a perfect balance of performance and affordability, which is exactly what budget-conscious buyers are looking for. Motorola is a reliable smartphone brand in India's competitive market, with a reputation for building long-lasting phones.

Motorola Specifications:

Approximate Price Range: ₹6,999 - ₹55,999

Reasons to Buy:

• Clean, stock Android experience
• Great performance in the budget segment
• Reliable battery life

Latest Innovative Features:

• ThinkShield Security: Protects user data across devices.
• TurboPower Charging: Fast charging to get users back up quickly.
• Enhanced Camera AI: Smarter image processing for better photos.

Some Best-Selling Phones:

• Moto Edge 50 Pro
• Moto G85 5G
• Moto G42
• Moto G74 5G
• Moto X50

8. Poco | Approx. Market Share: 5.7%

Poco's competitive pricing and performance-driven devices make it a favorite for gamers and younger audiences. With fast refresh rates and high-performance processors, Poco is a value leader.

The brand’s aggressive pricing makes it a strong contender in the mid-range segment for users who want great performance. With a focus on speed and long battery life, Poco is the go-to choice for users looking for value-for-money smartphones.

Poco Specifications:

Approximate Price Range: ₹8,999 - ₹35,999

Reasons to Buy:

• Excellent gaming performance
• Great value for money
• Fast refresh rates for smooth usage

Latest Innovative Features:

• LiquidCool Technology: Keeps devices cool during intensive tasks.
• High Refresh Rate: Smooth gameplay and scrolling.
• AI Boosted Camera: Delivers sharp images even in low light.

Some Best-Selling Phones:

• Poco F6
• Poco X6 Pro
• Poco M7 5G
• Poco C60
• Poco F5 GT

9. OnePlus | Approx. Market Share: 5.29%

OnePlus continues to target premium buyers with its high-performance devices. Known for its fast and fluid software experience, OnePlus delivers flagship features at competitive prices.

With industry-leading displays, Hasselblad cameras, and blazing-fast processors, OnePlus phones still compete with the best. The brand’s software optimisations ensure a fast and smooth user experience.

OnePlus Specifications:

Approximate Price Range: ₹29,999 - ₹69,999

Reasons to Buy:

• Flagship performance
• Smooth and fast OxygenOS
• Excellent design and build quality

Latest Innovative Features:

• Hasselblad Camera Collaboration: Enhanced color accuracy and image quality.
• Warp Charge: Rapid charging for quicker power-ups.
• Fluid AMOLED Display: Smooth viewing experience with 120Hz refresh rate.

Some Best-Selling Phones:

• OnePlus 12 5G
• OnePlus Ace 3
• OnePlus Nord 4
• OnePlus 11T
• OnePlus Nord CE 4 Lite

10. iQOO | Approx. Market Share: 2.7%

iQOO is gaining momentum with its gaming-focused smartphones. The brand delivers powerful processors and fast charging, making it ideal for gamers and performance users.

With high-end chipsets, ultra-fast charging and gaming-focused features, iQOO phones offer an immersive gaming experience. The brand has positioned itself as a performance-driven alternative in the mid-range for users who prioritise speed, battery life and seamless gameplay.

iQOO Specifications:

Approximate Price Range: ₹9,999 - ₹49,999

Reasons to Buy:

• Excellent gaming performance
• Affordable pricing for high-end features
• Fast charging and high refresh rates

Latest Innovative Features:

• Monster Touch: Responsive touch sensors for gamers.
• FlashCharge 120W: Fast charging solution for busy users.
• Dual Stereo Speakers: Enhances the audio experience during gaming.

Some Best-Selling Phones:

• iQOO 12 5G
• iQOO Z8 Pro
• iQOO Neo 8 Pro
• iQOO Z7x
• iQOO Z9

The Indian smartphone market continues to evolve, with each brand competing to deliver better technology, innovative features, and value-driven products. From Vivo and Xiaomi dominating the mid-range segment to premium players like Apple and Samsung offering cutting-edge devices, there is no shortage of options for consumers. 

With 5G technology becoming more accessible, smartphone brands are focusing on enhancing performance, camera quality, and battery life to meet the growing demands of users across all price ranges. Whether you're looking for a budget-friendly device or a premium flagship, the choices available in 2024 cater to a wide range of preferences and needs.