India’s smartphone market is dynamic, and people are spoilt for choice as too many smartphone brands are available. 

A few affordable brands like Xiaomi and mid-range smartphone brands, including Vivo, Oppo, Realme, etc., have consistently risen to the top. Premium mobile brands like Apple and Samsung have also managed to maintain their market share in India. 

In Quarter 3 of 2023, the smartphone industry in India registered 43 million shipments and a 3% y-o-y fall in smartphone sales, as per recent reports. However, 5G smartphone shipments have risen to a market share of 50%. 

So, if you wish to know the top smartphone brands in India, refer to the table below that shows the market share of each of the top 7 smartphone brands in India

Choosing the right smartphone that will suit one’s needs and requirements is very important. Before purchasing a smartphone, one should consider certain specifications like RAM, storage, camera, processor, and battery capacity. Another essential thing to consider is the reputation of the smartphone brand.  

Below are some of the top mobile brands in India that have the largest market share in India:

1. Xiaomi | Q4 2023 Market Share: 21%

Xiaomi has managed to become India’s no 1 smartphone brand by producing some of the cheapest phones. As a result, it is on the list of top smartphone brands in India.  

Consumers prefer this brand because they can get phones with specifications like high battery capacity and larger RAM and storage at highly affordable prices. Its service centers for post-purchase device care can be easily found all over India.

Xiaomi Specifications:

Approximate Price Range: ₹6299 - ₹69,999

Reasons to Buy:

• Budget Smartphones 
  
• High-Quality Products
  
• Sharp Display Quality among Competitors
  
• Design
  
• Full Charging Battery in 15 Minutes

Latest Innovative Features:

• Hyper Charging Ability
  
• Horizontal or Vertical Recent Apps
  
• Back Tap Facility
  
• Revoke the Authorization
  
• Super Macro Shots

Some Best-selling Phones:

• Xiaomi 13 Pro
• Xiaomi Mi 11 Ultra
• Xiaomi Redmi 12
• Xiaomi Redmi Note 12 Pro Plus 5G
• Xiaomi Redmi Note 12 4G
• Xiaomi 11 Lite NE 5G
• Xiaomi Mi Note 10 Pro
• Xiaomi Mi 11 Ultra
• Xiaomi Mi 11X Pro, etc.

2. Vivo | Q4 2023 Market Share: 18%

Vivo is another Chinese brand which has become a top smartphone brand in India. It offers a variety of feature-laden smartphones at mid-range prices.  

People tend to choose Vivo phones if they want a mobile phone with great camera configurations. Vivo phones are also great for gaming because their devices come with large RAM and storage. 

With its first pop-up front camera, detachable camera, and in-display fingerprint sensor, Vivo’s revolutionary smartphones placed the brand among India’s top 5 popular smartphone brands.

Vivo Specifications:

Approximate Price Range: ₹7,000- ₹85,000

Reasons to Buy:

• Consumer-Centric Innovation
• Good Value for Money 
• Phones for Every Budget
• Loaded with Features Generally Found on More Expensive Phones

Latest Innovative Features:

• 3D Ultrasonic Large Fingerprint Sensor Technology
• Revolutionary Photochromic Technology
• Gimbal Camera to Smartphones
• Vivo's Fingerprint Sensor
• Flourishing Digital Ecosystem

Some Best-selling Phones:

• Vivo X90 Pro
• Vivo X70 Pro Plus
  
• Vivo V27
• Vivo T2x
  
• Vivo V20 Pro
• Vivo Y75
  
• Vivo V23e
• Vivo T1 Pro
  
• Vivo T1 5G
• Vivo V26 Pro
  
• Vivo V1Max, etc.

3. Samsung | Q4 2023 Market Share: 14%

Samsung is among the most preferred brands that Indian consumers choose when looking for a mid to high-range smartphone. The smartphones from Samsung are a tough competitor to Apple devices and are supported by Android.

The most popular range from this brand is their Galaxy series. In 2023, the brand launched its flagship phone, the much-hyped Galaxy S23 Ultra.

Samsung Specifications:

Approximate Price Range: ₹1500 - ₹1,50,000

Reasons to Buy:

• High-Quality Display
• High-Tech Phones
• Multitasking Capabilities
• Mid-Range Phones
• Long-Lasting Battery and Power Sharing
• Best-in-Class Cameras

Latest Innovative Features:

• AMOLED Displays
• Samsung Knox
• Biometric Authentication
• IP68 Dust and Water Resistance
• S Pen
• Foldable and Flippable Body

Some Best-selling Phones:

• Samsung Galaxy S23 5G
• Samsung Galaxy S22 Ultra
• Samsung Galaxy S21 Ultra
• Samsung Galaxy A54 5G
• Samsung Galaxy S20 FE 5G
• Samsung Galaxy S7 Edge+
• Samsung Galaxy Z Fold 3
• Galaxy Z Flip 4, etc. 

4. Realme | Q4 2023 Market Share: 13%

Realme is one of the most liked brands in India because it produces affordable smartphones. 

It is a Chinese smartphone brand owned by BKK Electronics, which also owns two other popular smartphone brands: Oppo and Vivo. Initially, Realme was just a sub-brand of Oppo but became an independent brand in 2018.

Realme Specifications:

Approximate Price Range: ₹7,999 - ₹42,999

Reasons to Buy:

• Premium Design Aesthetics
• Feature-Packed Devices at Low Cost
• Good Value for Money

Latest Innovative Features:

• Simple Mode
• Smart Sidebar
• Quick Launch
• Flexible Windows
• Smooth Screen Recording

Some Best-selling Phones:

• Realme GT 2 Pro 5G
• Realme X50 Pro 5G
• Realme C53
• Realme 11 Pro
  
• Realme 11 Pro Plus
• Realme GT NEO 3
• Realme Narzo 50 Pro 5G
• Realme C33
  
• Realme C30
• Realme Narzo 50i Prime
• Realme Narzo 50 Pro
• Realme X7 Max, etc. 

5. OPPO | Q4 2023 Market Share: 12%

OPPO is one of the biggest smartphone brands in the world. This brand, founded by Tony Chen in China in 2001, is well renowned for its smartphones' superior camera quality. 

Since its inception, it has introduced many innovative features to its mobile phones, like cameras with AI-enhanced technology and facial recognition with the help of 3D structured light technology.  

Moreover, you will easily find numerous OPPO phones in the market with high-tech features.

Oppo Specifications:

Approximate Price Range: ₹9,999 - ₹1,34,999

Reasons to Buy:

• Affordable Devices with Innovative Features
• Powerful, Long-Lasting Batteries
• Latest Camera Technologies
• Reliable Performance

Latest Innovative Features:

• Digital Wellbeing Controls
• OPPO Relax
• ColorOS
• Ultra Steady Video
• Hybrid Zoom

Some Best-selling Phones:

• Oppo Find N2 Flip
• Oppo Reno 10x Zoom Edition
• Oppo Reno10 Pro+ 5G
• Oppo A78 5G
  
• Oppo Reno10
• Oppo Reno 7 Pro
• Oppo Find X2
• Oppo A96
  
• Oppo K10
• Oppo Reno 8T
• Oppo Reno 9 Pro Plus, etc.

6. OnePlus | Q4 2023 Market Share: 5%

OnePlus is a strong competitor to smartphone giants like Samsung and Apple in India. This Chinese smartphone brand offers users models that are superior in quality to similarly priced mobiles. 

All their phones are equipped with advanced specifications, making the handsets user-friendly, which users can enjoy in the mid and premium price range.

OnePlus Specifications:

Approximate Price Range: ₹20,000 - ₹70,000

Reasons to Buy:

• Affordable Premium Phones
• High-Quality Hardware
• Immensely Powerful Processor

Latest Innovative Features:

• Dynamic Homeland Always-on Display
• Aquamorphic Design
• Spatial Audio
• Extended Android Updates
• Special Protection Plans

Some Best-selling Phones:

• OnePlus 11
• OnePlus 10 Pro
  
• OnePlus 9 Pro
• OnePlus 10T
  
• OnePlus 11R
• OnePlus 10 5G
  
• OnePlus Nord 2 5G
• OnePlus Nord CE2
  
• OnePlus Nord 2T
• OnePlus Nord CE 2 Lite, etc. 

7. Apple iPhone | Q4 2023 Market Share: 4%

Apple is one of the most preferred smartphone brands for people looking for high-end devices. It is the best mobile brand in India if you want to purchase a mobile with the best-in-class design and the latest technology. 

Apple smartphones are operated by their proprietary software called iOS, in contrast to other smartphones which run on Android.  

Apple is the dominant brand in the premium segment, with its new phones launching new and innovative features. For example, its cameras are said to be the best in the market.

Apple iPhone Specifications:

Approximate Price Range: ₹50,000 - ₹1,59,900

Reasons to Buy:

• Privacy and Security Systems
• User-Centric 
• Apple iOS Operating System
• Sleek and Minimalist Design

Latest Innovative Features:

• macOS Big Sur
• Mac OS X
• WatchOS 7
• App Library
• Apple Pencil

Some Best-selling Phones:

• Apple iPhone 15
• Apple iPhone 14 Pro Max
  
• Apple iPhone 13 Pro Max
• Apple iPhone XS Max
  
• Apple iPhone 13
• Apple iPhone 14
  
• Apple iPhone 12
• Apple iPhone SE, etc.